Get Your Book Done in This Lifetime Goes Live

After nearly 18 months of stops and starts, my book launched on Amazon as a printed and ebook on Jan. 31. It’s also available here on my website as a PDF download for $7..99. Designed for financial advisors who want to write a book as a marketing tool, Get Your Book Done in This Lifetime helps you get your book done through the following 5 step process:

> Start Your Book

> Write Your Book

> Finish Your Book

> Publish Your Book

> Market Your Book

Each part of this process feeds into the next. In Start Your Book, you learn how to brainstorm topics and select a book topic that aligns with a part of your practice that you want to grow. Write Your Book walks you through the process of drafting your book from the big picture and chapter, section, paragraph and section level. Finish Your Book covers revising and working with editors and proofreaders. Publish Your Book takes you through the self-publishing process from getting a cover designed, getting your book formatted and navigating the publication process on Kindle Direct Publishing, Amazon’s publishing division. Market Your Book optimizes the book you just wrote and published so it reaches your target audience.

The ultimate goal of writing a book as a marketing tool is to fill your funnel with qualified prospects. You aren’t writing for fun or for art — you are writing to market your practice. Publishing a book is an incredibly effective marketing tool in. may ways because it creates an authority platform where you demonstrate your expertise in a particular type of financial planning.

Readers who are in your ideal client type then read —or skim— your book and are more likely to book an appointment because they understand what you offer and how it meshes with what they need.