The key to finishing your book in this lifetime is effective writing. What is effective writing? Creating an outline, supporting your points, stating your points directly and staying focused on your reader. When you execute on those tactics, you stay disciplined and will finish your book much more quickly.
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Writing roadblocks suck the life and energy out of your writing and can kill your book project. By proactively planning for roadblocks and adopting proactive practices like blocking off your schedule, working with an accountability partner, practicing affirmations and engaging in meditation, you can avoid the detours that can otherwise derail your thought leadership book.
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Research enhances the impact of your thought leadership by providing a credible basis for your solutions. Peppering your book with current research insights elevates your tone and anchors your assertions. Research is also fun, because it keeps you current on the latest trends in your specialities and keeps you engaged with thought leaders in your field.
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An outline is an essential tool for financial advisors writing a thought leadership book. Outlines provide a road map that guides the writing process and makes it easier to create a writing schedule.
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For years, I thought I’d never write my own book because I didn’t have the time or energy. But I was wrong. I’m writing books designed to help you, the financial advisor who wants to grow their business, get your message out in front of all the clients who need to hear it.
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When you approach your content from the thought leadership perspective, you’re committing to a relationship-based marketing strategy. You meet your prospects where they are by proposing solutions to the challenges they deal with on a day-to-day basis.
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Scheduling time to actually write your book will make or break the book writing process. No one has time to write a book, yet thousands of people manage to do it every year. Committing yourself to blocking off time in your schedule each week will ensure that you will consistently write enough to get your book written.
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Writing a book is a fantastic investment in you, your career and your business. The return on investment in stocks, bonds and real estate is uncertain and never guaranteed. But when you invest in yourself, your return is only limited by your time and energy.
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Today, I put the finishing touches on the draft of a 70,000 word book manuscript. I’m collaborating with a financial advisor, describing how near retirees can achieve the income they need in retirement. We’ve began working on the book in May and expect to have it ready for publication at the end of March.
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Writing a book is a fantastic investment in you, your career and your business. The return on investment in stocks, bonds and real estate is uncertain and never guaranteed. But when you invest in yourself, your return is only limited by your time and energy.
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Whether you’re seeking new clients, investigating exit strategies or exploring a new venture, a book is a unique marketing tool. There’s nothing like a book when it comes to adding a touch of gravitas to your name and your business.
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