CONTENT BY Lake Effect CreativeGet your B2B Content done. On time. On budget.
Financial | Technology | Legal | Coaching/Consulting | Professional Services | Health Care Business and Risk Management | and More Blogs
Articles
Website Copy
E-books
You name it, I write it.
White Papers
To reach your prospects, you need both a quantity of content and quality content.
That’s where I come in.
Content that motivates your audience to buy your product or service.
Content that showcases how your solution improves your audiences’ lives.
Content that uses specific and convincing examples, evidence, research, stories and details.
Content servicesHOW THIS WORKS
+ Content Strategy
Your content needs an overall direction to impact your prospects. We’ll collaborate to build a picture of your ideal client and develop a strategy designed to meet their needs.
+ Content Planning
Once there’s a strategy in place, you need a plan that supports an ongoing schedule. I’ll create a plan that features your SMEs with a cadence of content that keeps your audience engaged.
+ Content Drafting
In the writing process, I draw on interviews, research and information to create easy-to-follow, logically sequenced content. Readers know what to expect and engage with my examples, stories and credible evidence.
+ Content Revision
I’ll execute your revisions quickly and thoroughly. Whether you want a few tweaks or a change in direction, I’ll make it happen.
+ SME Interviews
I do great SME. There’s nothing I love more than engaging with smart experts who know their stuff. I ask the questions that they don’t necessarily expect to extract the valuable nuggets that will intrigue your audience.
+ Idea Development
If you’re looking for help fleshing out your ideas, I help identify the concepts that showcase your expertise. We’ll build your concepts out into a framework that supports your desired outcome.
I’ve helped hundreds of subject matter experts get their words on the page — in a way that makes their ideas clear, substantial and memorable.
I work with marketing departments, marketing agencies and subject matter experts who are too busy to write their own content.
From fintech to higher ed to professional services, I’m a highly versatile writer who can hit the ground running.
Got more questions?