Leverage your book as a marketing tool
Whether you’re seeking new clients, investigating exit strategies or exploring a new venture, a book is a unique marketing tool. There’s nothing like a book when it comes to adding a touch of gravitas to your name and your business.
A book acts as the Swiss Army knife of marketing tools in the following ways:
Offers a tangible premium to potential clients in your pipeline
Creates the opportunity for book signings and author events
Provides content to share your message through video, audio, website, newspaper and blogger reviews, interviews and excerpts
Positions you as a subject matter expert in your chosen field
Captures your wisdom, lessons and stories in one volume
Writing a book provides you with a once-in-a-lifetime opportunity to not only produce a book but also build a market plan around your book and it’s launch. Because you will put a tremendous amount of energy and effort into writing and publishing your book, you won’t want to waste that investment by letting your book drop into the marketplace like a tree falling in an empty forest.
As you write the book, you can maximize the energy, effort and expense by planning to how to fully exploit your book and its launch through author events, media attention and client/community/prospect notifications. The key is to fully understand your motivation for writing a book and to quantify what you expect to get out of writing a book.
What is your definition of success?
For some, holding their book in their hands is enough. For others, it’s hitting the New York Times Bestseller list. The more you define what you expect to get out of the book writing and publication process, the more you an quantify your expectations and create an actionable plan to realize them.
