Get Your Story Straight
Every day, your clients and prospects learn about your company through the stories you and others tell about your company. For many financial services companies, those stories bear little relation to the ultimately authentic truth about your company’s core values and how your products and services can meet clients’ needs.
That’s because most storytelling is highly unintentional. To truly communicate in an authentic manner, you must understand who you are, the target clients you want to reach and the unique storylines that define your brand, products and services.
My passion is to take that journey with you to the heart of your story. As a journalist with an outsider’s perspective and an insider’s knowledge, I possess the ability to cut through the noise and explore what differentiates you and how that story will resonate with the clients who most need your products and services. My 14 years of experience as a financial and investment writer and editor gives me the insight to understand what you do and how to communicate that.
Once we set the stage with strong messaging and an overall story archetype, it’s time to translate those themes into content. There is no one-size-fits-all content that’s appropriate for every company. It depends on the audience, message and budget.
After we formulate a content marketing strategy in an intentional and strategic manner, we will have multiple opportunities to slice and dice content to leverage a high-level concept into a wide variety of individual messages across platforms. The key is to maintain a consistent message and creatively differentiate that story so that the concept is executed into the most appropriate platform.
If you have already created your messaging and you have a specific piece of content in mind, I can help you define that specific story and craft a white paper, commentary, podcast, article, website redesign, infographic or other content that provides the best possible opportunity for engagement with your target audience and stakeholders.