There’s no one-size-fits all marketing solution. What works for any individual or company depends on the target audience, resources at hand, time and money. As an adjunct professor at Furman University in Greenville, S.C., I find myself short on the time and resources it takes to keep the students who sign up for my class interested as well as attracting the best, most motivated students to my class.
So, in my second go-around of teaching BUS 422, Integrated Marketing Communications, I decided to take advantage of a new technology offered by the university: the Blended Learning Studio. When I attended a seminar about the technology, I wasn’t sure exactly how I wanted to employ it or if I had the time to do so.
I eventually decided to create a syllabus video — not just any syllabus video, but one that would showcase my own expertise, the knowledge and expertise of the guest lecturers I invite to the class and the projects I had planned. Having been a student in the not so distant past, I knew that few students paid attention to or read the syllabus. I reframed the concept, calling the video “Hack My Class” and structuring it around seven success tips to help student do better in the class.
Using quotes from past students, examples of past projects and other visual elements, I created what I hope is an interesting, fun and easy-to-watch video with help from Amy Boyter, the technician in the Blended Learning Studio. It showed me that even a situation in which there are few resources, a little time and creativity can work wonders. Don’t be limited by traditional approaches to marketing and client engagement — try to think out of the box and you may be able to come up with some marketing magic that surprises even you.